Subject Line: Is your business about to go up in smoke?
Hi [Name],
Shew, I need a minute. I’m shook.
I just got off the phone with a new marketer who’s gung ho and ready to set the world on fire.
Hey, that’s exactly what I love seeing! Except there’s a problem…
My young friend (Joe) isn’t going to set the world on fire – he’s going to set his BUSINESS on fire.
His reputation is going to go up in smoke.
His profits are going to fizzle out like a campfire in a downpour.
And when the last ember snuffs out, this guy is going to be left empty handed.
I’m not some fortuneteller. I didn’t consult the magic 8 ball or anything like that. It’s just that I’ve seen this same thing too many times over the years. I know exactly what’s going to happen to Joe if he stays on this path…
Bankruptcy.
Fortunately for Joe, he’s going to get back on track to building a profitable business. He won’t flame out if he takes my advice.
Now don’t get me wrong…
Although Joe is young, age has nothing to do with the direction his business is heading. Intelligence doesn’t either. Rather, Joe is like so many other marketers in that he jumps on the short-term profit to the detriment of long-term success.
What are we talking about?
The old “churn and burn” strategy.
This is where you aggressively promote products to your prospects without even considering the long-term effects on your brand, reputation and business.
And it’s not just being aggressive – sometimes these products are low-quality trash.
Sure, you can get anyone to purchase from you… ONCE. But if the product stinks or the customer service is poor, they’ll never purchase from you again.
That’s why you’ll want to focus on long-term retention strategies that turn your customers into repeat buyers. Check out these ideas:
- Create a strong brand that prospects and customers love.
- Provide a lot of value with your products.
- Surprise customers with unadvertised bonuses and other perks.
- Drip bonuses to boost retention.
- Craft a compelling onboarding email sequence.
- Choose a fixed-term membership site model.
- Ramp up your customer service to provide a great experience for customers.
- Be sure your site is user-friendly, mobile-friendly and loads quickly.
- Under-promise and over-deliver on your offers.
Don’t forget that [SaaS offer] can help you with your retention strategy. This platform includes features such as the ability to drip content, set up a membership site, send out an onboarding sequence and more.
You can try out all these features and more for free by claiming your free trial right now at:
[LINK]
[sign off]
P.S. Your buyers are your most important asset! Treat them right, and they’ll become loyal customers for life. [SaaS offer] can help make it happen:
[LINK]